Helpful Web Design Definitions

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Website design definitions

some of the basics

Anchor Text

The text that a link uses. It can be used to your advantage in attracting search engines or not. Please read this blog:


The part of a website that is not seen by regular website visitors.  It contains the files/files structure and applications that run the website.  Oftentimes in content management systems the backend has a “Dashboard” that helps you administer the website.


Backlinks are links from other websites to yours. Backlinks indicate that people find your content interesting and/or important.  Many backlinks from reputable high-ranking websites will increase your page ranking.

Below the Fold

A carryover from the old newspaper days referring to the bottom half of the paper.  Now it refers to the content that you need to scroll down to see.  Lately because of the sizes of all sorts of devices used to view your website, the fold is a moving target! The trend now is towards Parallax websites, one page websites that scroll.

Bounce Rate

A bounce is defined as someone who enters and exits on the same page without clicking on any other pages.  The bounce rate is the percentage of people who do this.  It could indicate poor content or poor navigation.

Content Management System

A backend tool that is used for managing a site’s content, usually making it easy for users to update their own computer, creating pages, posts, uploading images, etc.


DNS stands for Domain Name Service.  The address of your webserver is a number—the IP address.  The Domain Name Service links the IP address number to your domain name so that when someone types in your domain name into their browser the domain name is translated into the IP address and the browser is pointed to your website. 

Domain Name:  A domain name is your web address. It begins with www. Pick a good domain name.  Make it short, memorable and simple


The buying and selling of products online, either physical products or digital products.


Small icons that are displayed in the web address bars in most browsers next to the web address.

Focal Point

Where the eye is drawn on a website.  Make the focal point the most important part of your site.


See Below the Fold.  The fold rests at the bottom of someone’s browser.  There are many opinions on how important the fold is in web design.


What the website visitor sees—the pages, image and content. It is referred to as the User Interface.


Stands for Hyper Text Transfer Protocol. It is the set of rules for transferring hypertext requests between a web browser and a web server.


HTTPS (Hyper Text Transfer Protocol Secure) is a set of rules for transferring hypertext requests over a secure, encrypted connection, a must for E-Commerce and recently essential for all websites. (Read more about HTTPS)


A hyperlink is a link from one web page to another, either on the same site or another one.


Computer-based text that includes hyperlinks.

Landing Page

A landing page is the page where a visitor first enters a website. Special landing pages are created for a visitor to land on in advertising or marketing campaigns.

Link Farm

A website or a network of websites that provide backlinks so that a website can increase its page ranking. These are usually detected by search engines and sites linking to and from them are penalized.

Lorem Ipsum

Scrambled Latin text, used as a placeholder in web design until actual content can be placed.


An exact replica (or blue print) of what the website page will look like.  It is usually on a PDF file and is a flat image, meaning the links are not “clickable.”  It is created to make design decision before going on to code the website.

Mood Board

The early part of the design process.  A mood board is a collage of images, texts and samples of objects that suggest a design direction.


Links that allow a website visitor to move around the website pages.  Navigation includes menus, links, breadcrumbs, etc.

Open Source

This refers to computer programs and software that is made available to the general public for free or low cost, oftentimes developed by volunteers.


The permanent web address for a blog post.


A third party piece of code that extends the capabilities of a website, often used in conjunction with a content management system or blogging platform.

Really Simple Syndication

RSS also allows visitors to subscribe to a blog or other site and receive updates via a feed reader.


A master page used to create a consistent design across a website.


The address of a website. URL stands for Uniform Resource Locator.


Usability indicates how easy it is for a visitor to use your website for its intended use.


Simple line drawings that give a barebones representation of a website.  Typically, a wireframe consists of navigation, logo, location of header, footer, sidebars, place holders for images and content, a site map that shows how the different pages relate to one another, a simple workflow for interactive elements.