Dog Walkers - Build Your Web Presence with these 5 Amazingly Helpful Tips

One big question everyone grapples with when starting a website is what information do I include? 

For dog walking businesses, the most obvious information includes services you provide, pricing and what locations you serve. But what else?  It’s always best when you start working up content for your website to put yourself in your customers’ shoes.  Take some time to think about and make a list of what your customers are hoping to find on your websites, questions they hope to get answers to, and what reassurances they need to know that you will take good care of their dog.  

I know, I know, just about now you’re probably thinking—Hey that’s a lot of thinking, can I get some help here?  

Never fear, we’ll give you a head start and supply you with five amazingly helpful tips about what to include and emphasize in your website to build your online presence:

1. Professionalism and Experience: To instill trust and confidence in potential customers, it is crucial to highlight your professionalism and experience in the dog walking industry. Showcase your expertise by providing information about how long you've been in business, any relevant certifications or training you have acquired, and success stories from satisfied clients. Testimonials from happy clients can serve as powerful social proof, demonstrating the quality of your services and the positive experiences others have had with your dog walking business.

2. Personalized Care: Dog owners want to ensure that their beloved pets receive individualized care and attention. Differentiate yourself from competitors by emphasizing the personalized care you offer. Highlight your commitment to tailored services, such as custom walk routes based on each dog's needs and preferences, one-on-one attention during walks, and any additional services you provide to cater to specific requirements. Let potential clients know that you go the extra mile to ensure their furry companions receive the utmost care and attention while in your charge.

3.    Safety and Security: When entrusting their furry family members to a dog walking service, owners prioritize the safety and security of their dogs. Make sure to highlight your safety protocols to alleviate any concerns. Clearly communicate your leash policies, emphasizing responsible and secure handling during walks. Mention any measures you take to ensure safe transportation, such as secure vehicles or pet-friendly transport options. Additionally, highlight any background checks or screening processes you have in place for your employees to assure clients that their pets are in safe hands.

4.    Convenience and Flexibility: Recognize the busy lifestyles of dog owners and emphasize the convenience and flexibility your dog walking service offers. Showcase any unique features that make it easy for clients to work with you. This can include online scheduling platforms that provide a seamless booking experience, last-minute availability to accommodate unexpected needs, or flexible walk duration options. Make it clear that you are committed to providing a convenient and hassle-free experience for your clients, allowing them to rely on your services with ease.

5.    Love for Dogs: As a passionate dog walker, your genuine love for dogs sets you apart. Showcasing your affection and care for animals can help foster a connection with potential customers. Consider including heartwarming stories or anecdotes about some of your favorite furry clients on your website. Incorporate engaging visuals such as photos of dogs you've walked, capturing their joyful moments and happy expressions. By demonstrating your sincere love for dogs, you will attract like-minded clients who prioritize their pets' well-being and happiness.

Now take this list and run with it! 

Knowing your customers better than anyone else you undoubtedly will think of other creative ways to use these tips in your website.

Here’s to your success!